The premium television market is evolving alongside changing consumer behavior. On average, consumers spend about ¼ of their day watching TV1, with 3 in 4 Filipinos streaming video content2. Immersive viewing has also become increasingly important, indicating that consumers are more likely to invest in TV technologies that deliver richer visuals, smarter experiences, and greater long-term value3.

For Samsung, these shifts reinforce its belief that the future of TV lies in smarter, more advanced technologies that make every viewing experience more meaningful. Reinfor…