Today at Augmented World Expo 2026, we introduced SPECS, our new augmented reality glasses.

When we started Snap, we believed technology could help people connect more deeply with one another. Over time, that belief led us to augmented reality. For more than a decade, we’ve been building toward a future where computers can understand the world the way we do, not just through text and taps, but through sight, sound, movement, and context.

Computers have become smaller, more powerful, and more personal. They went from filling entire rooms to fitting in our pockets. …